The Ave at Advertising Week Europe!
Posted on March 06 2015
The Ave is pleased to announce our partnership with Microsoft for Advertising Week 2015 in Europe! The event is taking place from March 23 to March 27 in London, and after the amazing time we had at Advertising Week 2014 in New York City, we can't wait to see what London has in store!
Last year, The Ave teamed up with Microsoft as part of the Microsoft Garage for Ad Week 2014. We used our patented printing process to provide custom Converse All-Stars on the spot for 25 lucky attendees each day. We flew in our DTG printer from Venice Beach and set up shop while attendees formed a line out the door hours in advance for the chance to win a pair.
Attendees were able to choose from one of 4 special designs created just for Ad Week NYC. Using Microsoft Surfaces connected to our DTG printer, we were able to provide high-quality prints on the spot- much to the delight of everyone that was able to win a pair:
Nick Romero, owner and founder of The Ave, was invited by Microsoft to speak about his patented shoe-printing process in front of a packed audience of excited attendees. He highlighted the custom aspect, which allows our customers and clients to create fully personalized shoes and shirts at our shop in Venice Beach, or worldwide via our website. Nick prides himself in allowing his customers to create their own brands and express their creativity through custom clothing.
To celebrate, Microsoft threw an AMAZING party at the Best Buy Theater in Times Square, featuring legendary Hip-Hop group, Outkast! They invited the entire team for this unforgettable event.
The duo played all of their classics and hits to a theater full of Ad Week attendees, who thoroughly enjoyed the performance- the perfect way to unwind after a week packed with awesome speeches and demonstrations.
The entire Ave staff at the event had an incredible time and enjoyed working closely with the Microsoft team. We can't wait to bring The Ave experience to Ad Week in London for another awesome event with our friends at Microsoft!
Nick will be speaking about The Ave's printing process and can't wait to share his story with the London Audience. He is scheduled to speak on Wednesday, March 25th at the ITV Stage at Princess Anne as a part of the "I Am My Own Brand: A People-Centric Approach to Marketing" event. More info about his speech can be found here.
Join us on our social networks (Facebook | Instagram) for pictures from the event, and check back here afterwards for a complete wrap-up!