WE SHIP WORLDWIDE • CUSTOM EVERYTHING • MADE IN VENICE BEACH, CA • SINCE 2010

Meet The Ave

With a blank piece of paper, a small wad of cash and an enormous dream, LA native Nick Romero turned his concept of one-of-a-kind customizable sneaker shop steps away from the sand in Venice Beach, CA, into a profitable and thriving reality, and a Venice Beach destination that draws in a diversified clientele, spanning clear across the globe.

What started with its first T-shirt sold on April 7th, 2010, The Ave has now custom made tens of thousands of Chucks and Vans along with hundreds of thousands of garments and prints for customers, also earning a Patent in 2014 for its shoe printing technology, which has extended into 3rd party licensing in both Europe and Canada, with more on the way.
Custom Everything is a registered Trademark of The Ave and also its mantra, philosophy, and enabling customers to create their own brand.

If you haven't made it down to the heart of Venice Beach to see us, what are you waiting for?! But you may have seen us on TV.... some programs or publishings you may have seen us on include:

ABC's Shark Tank, MTV2's The Dub Magazine Project with Macklemore, Entertainment Tonight with Sofia Vergara,
G4's Attack of the Show, Beats per Mnet, Live on the KTLA5 Morning News, Ovation's The Art of Sneakers, Rolling Stone, The Wall Street Journal, The Source, Thrillist, Metal Insider and many more.

Meet the people behind it all below. Click on a photo for more info.


Nick

Sy

Wiley

Amy

Jon

Clarice

Mike

Eric

Zach

Sam

Sean

Tara

Alfredo

Justin

Steve

Bo

Haillye

New York